AheadCreativeCeraVe — full-scale launch in the Ukrainian market
Read more about the project
CeraVe is a global skincare brand developed with dermatologists. Minimalism, purity, and expertise are the brand's DNA, which should be instantly recognizable in any country. Our task: to launch it in the Ukrainian market so that it feels like a local favorite from day one.
We managed the full launch cycle. We adapted the packaging to local requirements—the global design retained its identity while speaking Ukrainian. We developed POS materials for retail and launched a digital communication strategy that mirrored the brand's aesthetic of purity and minimalism. A separate challenge was the PR kit for influencers—not just a product in a box, but an object worth filming and unboxing. Every detail was crafted to land in their feeds and stay there.
ConclusionJust sending out creams? Too mundane. We did it differently.
The global design retained its identity while speaking Ukrainian. Every bottle became an object that is easy to recognize and desire, all while staying true to the brand's DNA.
Retail POS materials didn't just explain what CeraVe is; they introduced it. Digital content on social media spoke the same language: purity, minimalism, and expertise. No unnecessary noise—just confidence.
We also created a dedicated PR kit for influencers. Just sending out creams? Too mundane. We created an object that people want to film, unbox, and show their followers. From the moment of opening to the final detail, everything was designed to stay in their feeds for a long time.
