AheadEventOrganizing fragrance sampling for Lancôme’s LVEB L’Elixir
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L'Oréal was launching the new Lancôme La vie est belle L'Elixir fragrance and wanted to introduce it to customers directly through live, in-store experiences at TSUM, Ocean Plaza, and Respublika Park.
We handled full coordination: venue approval, staff recruitment and training, on-site host management, and photo reporting. Every stage, from preparation to execution, met Lancôme’s brand standards.
ConclusionThe shortest path between a brand and a customer is a live experience. We made it happen.
Advertising tells you about a fragrance. Sampling lets you feel it. The difference between the two is the difference between interest and a purchase.
Three locations, trained staff, precise timing, and adherence to Lancôme standards at every step. Our hosts didn't just spray perfume—they represented the brand and created the first impression of the new product.
