AheadCreativeL'Oréal Panorama — advertising that moves with the city
Read more about the project
L'Oréal is a brand that sets the standards in the world of beauty. And with that comes a standard for everything that bears its name. Every layout, every detail, and every shade must align with their global identity. There is no room for "close enough" here.
The challenge: brand a subway train for the Panorama mascara. It sounds simple, but it requires precise work with technical transport specifications, tight deadlines, and non-negotiable brand requirements. The design had to impress passengers while fitting perfectly onto the train's surface.
ConclusionAdvertising that lives in the rhythm of the city
The subway is an environment where everything flashes by and disappears. People don't look at ads; they walk right through them. To change that, it wasn't enough to just look good—the train itself had to become an event.
We adapted the layouts to the technical specifications of the rolling stock, maintaining the L'Oréal identity without compromise. Each section of the train worked as part of a cohesive image—from the first carriage to the last.
