AheadCreativeMisteriya — a balance of form and content
Read more about the project
Arterium is one of the leaders in the Ukrainian pharmaceutical market. Millions know their products, but knowing and trusting are two different things. That is where our work begins.
Misteriya is a complex for nourishing brain cells and blood vessels. The challenge: packaging that stands out from the competition while staying true to the Arterium brand DNA.
We sought a balance between vibrancy and restraint. Between the product's character and brand recognition. Between what a doctor expects to see and what catches a consumer's eye on the shelf.
ConclusionWe sought a balance between vibrancy and restraint — and found it in a single package.
The pharmacy shelf is a world of its own with its own set of rules. Dozens of packages compete for attention here, and most of them look the same. The task for Misteriya was more complex than just making it look good: the new product had to be instantly recognizable as part of Arterium while not getting lost among the competition.
We worked with color, shape, and detail until we found the point where the product's character and brand identity coexist without compromise. Where the consumer sees something new while recognizing a brand they already trust. This is the most challenging aspect of pharmaceutical branding. And it is exactly what we have been doing for Arterium for 15 years.
